Like a cat, I’ve lived many lives, each a chapter in my unfolding soul journey. I’ve been a broadcast journalist, a juice bar café owner, and held senior communications positions in the charitable and healthcare worlds. In every role, I’ve been guided by a deep desire to serve, uplift, and help create meaningful change.
A few years ago, I felt the call to step away from corporate life and walk a path more aligned with spirit.
I rebirthed my communications and PR consultancy business, devoting it fully to conscious enterprises, soul-led individuals, and the co-creation of transformational events.
The essence of my hear’s work is to amplify the voices of mavericks and visionaries who are bringing more love, aliveness, and ecstasy into the world, and to co-create sacred, intentional spaces where people can awaken, connect, and remember who they truly are.
I’m also a proud mama to two brilliant, wise, and self-aware daughters, my greatest joy and blessing.
Jovana’s story begins in the former Yugoslavia, where she was born and raised until the Balkan wars prompted her family’s emigration. Leaving behind a fractured homeland, she carried with her a resolve to seek deeper meaning and contribute to a better world.
This drive led her to pursue graduate studies in Philosophy at the University of Toronto, where she immersed herself in questions of existence, ethics, and human potential; themes that would echo throughout her life. Her academic foundation led to a career in the international NGO sector, where she rose to a Director-level position. Working on projects alongside agencies of the United Nations and other global bodies, she tackled complex challenges, always guided by a steadfast commitment to truth, and the betterment of life for all.
In 2016, burnout and health struggles brought her to a turning point. What began as a personal crisis blossomed into a profound spiritual quest, one that peeled back layers of conditioning to reveal her true calling. Since that transformative time, Jovana has poured her energy into creating sacred, transformational spaces, leading workshops, delivering talks, facilitating group experiences, and offering one-on-one sessions. Through her work, she invites others to explore their own depths, fostering healing, connection, and awakening.